In a typical church, only 20% of
first-time guests will become part of the church. That number triples after
their third visit!
When someone new
attends your church service for the first time, how do you connect with
guests will make a decision about your church within the first few minutes of
being there. First impressions are important and lasting. One of the largest
factors in connecting with new guests or pushing them out the door for good is
community and personal connection.
First, new guests
must know that they are welcome and wanted. When multiple members notice them
and are intentional about introducing themselves, this is noticed. The opposite
is true as well, if a guest has been in your venue for more than five minutes
without a single person intentionally speaking with them (a
greeter saying "hi" doesn't count), they'll also notice that.
their contact information and being intentional about following up with them
(not just adding them to a mailing list) is another important factor.
No one likes being
marketed to. New guests don't want to be another addition to your mailing list
and receive text and email spam. Instead, be more personal and intentional with
Once you have their
contact information, assign a pastor, leader, staff or member to contact them
(text, call or email) and offer to meet them for coffee. By the way,
this says a lot more than simply giving them a $5 gift card.
Here are some
community mentality rather than consumer mentality. Meaning, "See our
connect desk so that we can take you out for coffee" instead of
"See our connect desk for a free gift card".
intentional and personal about follow-up. Yes, it takes time.
No, you don't have more important things on your to-do list.
The more time and effort you put into each new guest, the more they know
you are genuine and actually care. By the way, what do you think
ministry is about if you don't have time to connect with people on a
your members to be intentional about getting to know new guests. Involve some of your
key members in taking guests out for coffee or reaching out to them as
well. And, follow up with them.
only relevant information with them. Don't spam your new guests with emails
and text messages about every event, anniversary and prayer request. Share
with them only what you believe or know to be relevant to them. A single
adult doesn't care about kids' events and so on.
it easy and welcoming to capture their contact information. Connection Card Pro
can help you with this and we've listed some ways below.
There are only
three basic pieces of information you really need from a new guest - their
name, email and phone number. The more information you ask for, the less likely
a new guest is to provide any of it. You can fill in other details later,
incrementally and over time.
Give your guests a
reason to connect with you and to provide their contact information. If they
feel welcome and wanted, they'll be more comfortable giving out their
information. If they know you'd like to take them for coffee, answer their
questions, or take the time to share with them what you're all about, they'll
be more likely to provide their information.
Card Pro, you can:
a dedicated volunteer or leader use our mobile app from a welcome desk or
while walking around to collect a new guest's information right away - in
a personal and friendly way.
or print a QR code that guests can scan on their phone to fill out one of
our Digital Guest Cards, immediately adding them to your church database.
(Connection Card Pro automatically generates these, or use our free QR
our text messaging service to provide a local (non-spammy) phone number
that guests can text a keyword to in order to receive an automated reply
with a link to the Digital Guest Card.
If you aren't using
Connection Card Pro yet or are looking for ways to be more efficient and
effective in your ministry, sign up for our complete ChMS suite today!
Click here to learn more or setup a demo so that we can learn more
about your ministry and how we can serve you best.