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Menu path: Giving > Giving Settings > Unique Links
A Unique Giving Link is a special donation page or donation URL with its own preset settings.
Use Unique Giving Links when you want a specific giving experience for a particular purpose, campaign, event, fundraiser, or audience.
In simple terms:
A Unique Giving Link gives you a dedicated giving page with its own options, such as:
This is ideal for:
This is mainly for your internal use so your staff can identify the link.
Examples: Missions Spring Campaign, Youth Camp Giving Page, Guatemala Trip – James Parker, Building Fund Link
This sets the default designation for the link.
A Unique Giving Link can exist with no default designation selected.
If you do select one:
When checked, donors will clearly see that their donation is being designated toward a specific cause.
This is especially helpful when the link is tied to one specific purpose and you want that to feel obvious and intentional.
When checked, the donor can choose from a list of available designations instead of being locked to only the default one.
If a default designation is selected:
This controls which kinds of designations donors can choose from on that link.
Options include:
This works together with the Link to setting on Designations.
For example:
This controls the donor-facing label for the designation concept.
Options include words like:
This is just wording for the donor. It does not change the accounting behavior.
You can choose whether this link allows:
These help tailor the giving experience for the specific purpose of the link.
Examples:
Choose which donor confirmation email template should be sent after a gift through this link.
These tags are applied to the transaction entries created from gifts through this link.
Whenever a donor uses the link, Connection Card Pro will add them to the selected list(s).
Lists automatically prevent duplicates, so someone already on the list will not be added twice.
This is helpful for:
You can optionally assign a Text Keyword to the giving link.
This field is relevant when text giving / texting is enabled on your account.
It allows donors to text the keyword to the number shown in the interface in order to use that giving link.
When checked, the link becomes a fuller hosted donation page with:
This is different from a basic donation page.
A landing page is ideal when you want more storytelling or explanation before the donor gives.
Examples:
Each Unique Giving Link can also be styled.
From the Unique Links list, use the purple style button to edit the look of that giving page.
You can choose from:
This helps the page feel more aligned to the campaign or purpose.
Important: When previewing the giving page, the preview is a functioning preview. Entering payment information there can actually charge a card. Be careful when testing.
From the Unique Links list, click the share button to open the sharing window.
You can:
Connection Card Pro offers multiple embed methods.
This is the recommended option.
It allows you to place a button or link on your website that opens the donation form in a modal window on top of your site.
This is more like a traditional widget embedded directly into the page.
Useful for printed materials, event slides, posters, and handouts.
You create a Unique Giving Link called Missions Spring Campaign.
This gives you a dedicated page where donors clearly understand they are giving to Missions.
You create a Unique Giving Link for FS25 – James Parker.
Now that link can be shared by text, email, or QR code, and every donor through that page is tracked appropriately.
You create a Unique Giving Link with:
Now the donor sees a general giving page but can choose among your approved custom giving purposes.
Before creating Unique Giving Links, it helps to first understand how Designations work.